Smart’s Talk ‘N Text brand to offer mobile Internet service for P1 per 10 minutes
September 11, 2014 at 08:42
SMART COMMUNICATIONS, Inc., through its Talk ‘N Text brand, will offer mobile phone access to the Internet for P1 for every 10 minutes.
The service is more affordable than the standard rate of P5 per 15 minutes for mobile Internet.
Charles A. Lim, Smart executive vice-president and head of the Wireless Consumer Division, said in the statement that “the user is not limited to specific sites or apps. They can thus access the mobile apps and sites that are most relevant to them at a more affordable price.”
Smart said it expects new mobile data service PisoNet to sustain its growth momentum in mobile data, which has been expanding at a 73% rate from last year, as more subscribers gain access to the Internet through their mobile phones.
The wireless service provider said that its P1 mobile Web service will be delivered through a pioneering mobile Internet platform which enables Smart’s mobile phone data network to efficiently manage and shape the flow of Internet data traffic.
“This is the Holy Grail for Internet advocates who want to bridge the digital divide while sustaining quality of service. And we’ve taken one big stab at it, using this groundbreaking platform targeted at one of the largest prepaid markets in the world,” said Dennis Mendiola, co-founder of Smart subsidiary Chikka, which developed the platform.
Telecommunications providers worldwide face the challenge of connecting “the next five billion users” who are largely prepaid users with limited budgets for mobile Internet usage.
“Telcos around the world until now just offer data packages akin to ‘eat-all-you-can’ buffets at a premium price with little regard for efficient use of data resources. Our platform allows Smart to offer data at much higher levels of efficiency, thus making it possible for us to offer much more affordable prices,” Mr. Mendiola said. – Chrisee Jalyssa V. Dela Paz
